In a World with Too Much Content, Novels and Worlds Need Creative Marketing

Image of Yelchin and Anderson Talking

TOO MUCH CONTENT

Anyone wondering how to pick their next exploration into a new fantasy world might be rejoicing in today’s rich content and diversity of worlds. However, especially with the rise of self-publishing, there is an abundance of mediocrity.

Not that self-publishing is bad. I particularly like the idea that anyone can offer their work to the universe. It’s just, well, not everyone finishes before they “publish.” Part of the real role of agents and editors is to be brutally honest with writers. “It’s better, but it’s not there yet.” “It’s missing a lot of tension in the middle.” “Um, where are the female characters?” “Readers will hate this ending.” “You don’t want to sound racist, do you?” “That character is great, but this one is boring.”

These messages are CRITICAL for writers to hear.

Many aspiring writers bemoan the brick walls that they regularly find in hesitant agents and finnicky editors, but as Randy Pausch said in The Last Lecture, “The brick walls are there for a reason. They give us a chance to show how badly we want something.”

MARKETING VIDEOS HELP (And GO READ THIS BOOK)

Since there are so many choices out there, some of which are just meh (both self-published and “house-published”), one way some books and worlds are setting themselves apart is effective marketing. But even this has grown a lot in the past decade since social media and Amazon have taken over. Bookstore tours are not how I am finding out about books. I use library publications, librarians, good blog/content curators, Goodreads, and that handy Amazon tool “Customers of this book also liked these books.”

That’s how I saw this video, indexed on Amazon, for the new M.T. Anderson’s collaboration, The Assassination of Brangwain Spurge. I had never heard of it, and at first glance, I assumed it was a partially illustrated middle grade fairy tale. (It appears to be much more, and actually a Young Adult work.)

Interestingly, I’m not sure that this video would appeal to teens in the same way it does to me. The silliness may, but I’m uncertain about the more complex references and vocabulary. As a writing professional, I know that language matters. This appears to be geared toward adults interested in YA fantasy. But isn’t that a bit ingenious anyways? Readers, librarians, and book people are after all, some of the best marketers of books.

Check out the LINK and see what you think about a) the video, c) the book itself, and 4) book marketing in this age in general. Oh, and maybe let’s explore Anderson and Yelchin’s world together.

Psychic Pay

Man and Woman walking and talking
What would energize you mentally?

I had a fascinating conversation with a colleague today about college campus culture in which we did not agree on everything. In fact, partially because of our distinct personal experiences, we disagreed heatedly in several areas. And yet, at the end of the conversation, she did something surprising. She thanked me for the discussion.

She said she had been waiting a long time for a good conversation on our campus. She thought that would have been one of the perks of working at colleges like ours, a form of psychic pay to go with a more material pay (in dollars).

We both realized perhaps people on our campus are a bit too busy and don’t have time to talk to each other. Rather, we make ourselves too busy.

It was a lovely conversation. An exceptional pay for a busy day. I now hope many/most jobs offer their employees some form of psychic joy, some forms of mental rewards, some thought-provoking escape. Many, perhaps, may have to actively seek this out – to take some time to find it with someone, or with a book. How else can they find psychic pay?

What might bring people a kind of mental payout, or a psychic joy, from their workplace? What questions might be used to start a search? Perhaps these might work:

  • Why should we do what we do here?
  • How can we make simple tweaks that would bring us closer to a meaningful purpose?
  • How can we adapt to be more effective?

What could bring you psychic pay? What are you willing to do to get it?

FILM REVIEW: Despite a Lackluster plot and Slightly Flat Characters, the World of Aquaman is a Wonder.

Few might have guessed at the overall high quality of Wonder Woman and the disappointing mishmash of Justice League, but both films left fans of DC’s universes wondering about Aquaman. If you haven’t see it by now, it may be because you’re not a superhero fan (and then what’s wrong with you?) or possibly a parent (What parent has time for fun?), but, despite some glaring flaws, Aquaman sets a new standard in terms of special effects in worldbuilding.

Let’s start first with the weak plot. Yes, stuff happens, which leads to other stuff, and anyone who has seen more than five action movies will predict a lot of the formulaic events.

Here’s the setup: Arthur’s mother is a queen of Atlantis, who washes up on the shore and falls in love with a human lighthouse keeper. (And by the way, these Atlanteans don’t look like Jabba the Hutt or anything; at least the main group look like humans. In fact, they’re mostly Nicole Kidman beautiful, but don’t get your hopes up: the Atlantean immigration policy appears to be similar to President Trump’s.) Their kid, Arthur, or Aquaman, is then a kid of “both worlds,” the land and the sea. Except that really means he doesn’t feel like he really belongs anywhere.

Meanwhile, back in Oz, I mean Atlantis, Queen Atlanna’s other son, Orm, hates the way the “surface” is treating the earth and the oceans, and wants to unite the seven tribes of Atlantis to then attack and subjugate surface-dwellers. Is this sounding familiar to anyone? A plan to invade another sovereign country(ies) with no exit strategy? Except that actually happened in the US. But I digress. The only possible solution (other than talking sense into the king, of course): Arthur Aquaman must come be king in Atlantis instead.

As far as plot holes go, there are quite a few. In fact, this movie could be used as an example for what to avoid to help those DC people get their writers to up their game. Plot holes, by the way, come in many types, but are generally gaps in logic or storytelling that make the audience question character choices or the flow of the plot.

One of the bigger plot holes (slight spoiler from about first 15 minutes) comes when grumpy King Orm sends mini-tsunamis to all the Atlantic coasts with tons of ocean garbage back to the surface. But where does he get the power to do that, and if he can do that, why can’t he just kill most of the surface dwellers with bigger tsunamis (since so much of the world’s population lives within 50 miles of an ocean)? And if he’ so powerful with Tsunamis why can’t he use water as a weapon like the one water wizard in the movie? And how is there a water wizard?

The biggest plot holes are sort of spoilers, so I won’t mention them, but they make the movie harder to watch a second time. Wait, but why are they doing that? What can’t that guy just relax? Why don’t they just… Oh because that’s what the script says?  Not a good enough reason. The characters have to do A, B, C, and D before they can F, even though no one gives an F about the fact that there was no E after the D.

The characters were also rather weak overall. Essentially there are three stronger characters who have the essential elements of interesting character: showing conflict between warring values and making hard choices. Jason Momoa’s Aquaman (Arthur), Amber Heard’s Princess Mera, and the amazing Willem Defoe’s Vizier dude, Vulko. Almost all the other characters are one-dimensional, as in they act more like robots than thinking people.

And yet, for a superhero movie with a mediocre plot, and mostly basic characters, there were moments of authentically good acting. Essentially every scene with Nicole Kidman is better, not just because of her, but because her character draws empathy toward the other characters around her. This is some of the better writing, and some of the best acting in the movie. Fans of action movies and Kidman should see her scenes as a recipe for a heck yes. Momoa was also quite fun and unexpectedly funny at times. His performance in Game of Thrones is interesting, but slightly one dimensional. He is a foil for his counterparts.

In Aquaman, Momoa gets to be the beefcake in action scenes, but the better moments are where he gets to be amusing and self-deprecating. Willem Defoe is just incredible in anything. This is a rather simple character for someone who is so talented and multifaceted, but he elicits sympathy well. Despite some rather basic language and writing for Mera, Amber Heard even has a few strong moments where the audience feels her struggle and grow. Patrick Wilson of Angels in America fame generally doesn’t have many strong lines – King Orm is basically a simple jerk (wake up DC: villains can be multi-dimensional too) – but even he has a few moments of clarity and fun. There’s at least one extremely well placed smirk that shows nuance. Look for it. It’s worth it.

But the worldbuilding? Ah, what a masterpiece.

Screen still from the light bridge into Atlantis

I almost don’t want to spoil it, but it’s worth mentioning how much detail clearly went into so many aspects of the world of this movie: the scenery; the differences between the seven Atlantean tribes; the history of “Atlantis” and the long ago master civilization that dissolved into seven pieces; how Atlanteans are able to move underwater and their relationships with other undersea creatures.

It’s worth renting the disc for the separate 20 minute featurette called “James Wan: Worldbuilder.” I know. Exciting, right? This director put so much energy and revision into the style and look of the each design. One scene from the featurette shows Wan considering about 7 different tridents as they picked and tweaked which elements looked best for different characters. This was definitely time well spent.

Probably my favorite bit of worldbuilding was the looks and the feel of the several different underwater cities and populations. Imagine a collaboration between the undersea Frank Lloyd Wright and the Aliens artist H. R. Giger, and then throw a ton of color at it. These buildings are magical. This makes the movie worth seeing even for people who may not be giant fans of fighting men in leotards.

Overall, Aquaman tells a good story without being memorable, other than the incredible color and detail of this complicated and nuanced world. Fans of super heroes will like it regardless, but this movie could be a good entry point to the DC universe for fans of good worldbuilding. 

While many women may be less interested – the only two female characters were written by men and could have used a bit more depth – fans of action will likely love it. In fact, many less-uptight parents could become heroes themselves by allowing their preteen boys to see it, since it is sex-free and shows mostly CGI fighting without much blood or gore.

Summer of the Tower

This summer, one of my best friends and I had an interesting idea. We were going to read Stephen King books together, but not just any SK books. We were going to tackle the Tower.

For those of you who don’t know, The Dark Tower’s story and characters arc through seven books, from the short and slightly hard to get into The Gunslinger, all the way through some FABULOUS adventures to the dark and climactic finale in book seven, The Dark Tower.

In fact, since King’s universe is so big and it encompasses more than just these 7 books, many people and websites claim there is a best order to read the series (with other books mixed in) to maximize the fun.

The summer is coming to an end, but our adventure continues.

What adventures are you taking these days?

Why not adventure with us?

What books might you read to explore? Who might journey in a group of your own and what worlds will be on your journey? There is nothing like adventure to change a person and see them through to something more…

Ministers of Loneliness, Addiction, and Social Connection

HBO’s Vice News reported on the UK’s new Minister of Loneliness. Yes, loneliness. Not loveliness.

This is not a joke. During the segment, they quoted a startling statistic that, by one count, 14% of the nation’s people reported being “often lonely” or “lonely all the time.” Damn. And I have a guess that the number would be about as high in the United States. We’re a society of so much stuff that maybe it’s hard to discern what has lasting value. Like relationships. Or really, really good ice cream.

It made me immediately think of a haunting TED talk I watched recently that has stuck with me in the months since I’ve watched it. This TED talk is about addiction. And a bit about the shame around addiction. It is a fabulous and unique theory and it feels like a fresh voice in a loud room about this complicated topic.

I believe that in a way, this TED on addiction is speaking in the same general conversation as the conversation that launched the Ministry of Loneliness. It’s not that all lonely people are addicts, but that a lot of addicts may be intensely lonely or isolated. Not all. These are generalizations and guesses of course and they wouldn’t apply to everybody.

Here’s an idea that may be good in theory but difficult to carry out (please, somebody, deliver this message to Tracey Crouch, the Minister of Loneliness, and then maybe to some people experiencing addiction):

What if everyone belonged to at least one club? A club for eating chili or watching football or standing quietly in the woods or watching Star Wars and Star Trek and Dr. Who. What might that change? And what if you got a slight tax discount if these clubs happened to be diverse? What might that world look like?

Crowdfunded List of Great YA books

So the Bloggess has posted another funny entry on her website, but at the end, she asked for great YA suggestions.

Add to it or go get some ideas for next reads for yourselves.

Conversations: Mental Illness or Masculinity?

After yet another school shooting, this one in Parkland, FL at Stoneman Douglas High School. Things are happening after this, the 18th school shooting in the US so far this year (and it’s only February). Young high schoolers are asking for change and are starting hash tags. THIS is what I mean when I say that our culture and its people are always having varied “conversations” about different topics.

Here’s an interesting new NYTimes Opinion piece on a topic related to school shootings: boys and masculinity. Comedian and parent Michael Ian Black is weighing in on the topic of hyper-masculinity and the strange constraints placed on young men and what makes boys less acceptable to each other. His essay argues that the hyper-masculinity conversation is connected to school shootings.

Read it. See what you think. Comment. Is he right? Is he missing something?

The New Ms. Marvel Rocks My Socks

If you haven’t yet gotten into G. Willow Wilson’s new Ms. Marvel series, stop what you’re doing and order it.

I first heard about this new Ms. Marvel storyline from a news article a few years ago that reported the new Ms. Marvel is a Muslim. This made me more curious, not only because I’m fascinated by the human response to hate and fear the unknown. I’m also curious because I honestly don’t happen to have any Muslim friends, and I wondered what the experience of a Muslim teen would be like in comparison to others.

I highly recommend starting from the beginning, at Volume 1. But look forward to Volume 6: Civil War II.

Civil War II

While some people come to the Ms. Marvel series because, well, she’s a superhero and they like superhero action, Civil War II provides even more. G. Willow Wilson has created another excellent narrative arc, this time about the ambiguous nature of human beings and how all good guys do bad things sometimes and how all bad guys are people too.

Some critics may say the handling of “pre-crime” is a bit formulaic and somewhat derivative of the excellent Minority Report movie (this is referenced in the comic actually) which actually came from the incredible paranoid mind of short story writer Phillip K. Dick. The critics aren’t exactly wrong, but this is a comic written about teenagers for a teen and young adult audience. Teens are likely not as familiar with the nuance of Phillip K. Dick or the dilemmas inherent in bad and good guys, so I give Wilson a bit of a pass.

Even better though was the excellent backstory of Kamala’s grandmother and mother, including how Naani came through the partition of India and Pakistan in 1947, abandoning her home in Bombay for the unknown of Pakistan. This storyline was not only real and humanizing, but it will introduce western audiences to this chaotic period of human history, a story worth telling, one that reveals so much about human beings’ fear of the other.

I loved this graphic novel- it may be my favorite Ms. Marvel issue so far. It is worth a read for its ethical gray areas, amusing moments, excellent writing, and, of course, action. There’s less action than in previous issues, but it’s worth the balance in exploring the gray areas of bad and good. Also, it’s worth nothing that this is a darker installment, one that doesn’t end with a big pretty bow and the bad guy captured. Sort of like the real world, I guess. Maybe that’s why I like it so much.

One Value of Memoirs

Just so we’re clear, I’m not usually a big fan of memoir writing. There are so many books out there and a lot of memoir writing is just some dude or lady talking about the mundanity of her or his life.

However, some have excellent writing (as Frank McCourt’s Angela’s Ashes or Mary Carr’s Liar’s Club are purported to have, though I haven’t been able to get into either—sometimes timing, though, is everything).

Other memoirs just tell a good story. Teaching Lolita in Tehran may be a good example of this. It’s about a woman who sought to introduce more critical thinking about human nature (or something) in a society that oppresses women. I could never get into that one either.

Here’s what Wikipedia says about memoir: A memoir (from French: mémoire: memoria, meaning memory or reminiscence) is a collection of memories that an individual writes about moments or events, both public or private, that took place in the subject’s life.

Memoirs are just real stories, but they have one particularly relevant value even for people who don’t traditionally like memoirs.

To illustrate part of my point before I state it, read this quote from a recent political rally (you may recognize it): “When Mexico sends its people, they’re not sending their best. … They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.” (CNN).

A different public official from San Diego publicly posted disparaging comments about Muslims with the hashtag “#SubhumanMonsters.” When confronted with this, he replied, “I’m trying to think of a different way, but what do you call people that treat women like second hand citizens, stone them to death, honor killings, etc, throw homosexuals from the roof… It is not hateful, it is the reality of how Islamic men are raised and they are not compatible with civil society.”

But it’s not just political negativity. Here’s a link to an article called “Five Really Good Reasons to Hate Millennials.” Yeah, someone really wrote that. Apparently, millennials are all not patriotic and news-worth enough. All of them. How dare they?

Noticing a pattern here? It has to do with NEGATIVITY and one of the most destructive human instincts: Stereotyping (and also maybe Fearing the Unknown and saying crap without thinking).

Now if you’re wondering what the hell this has to do with memoirs, remember that memoirs are true narratives and stories from real people. A good memoir has the power to help readers understand the complexities and struggles of a person’s life. This means memoirs can teach you what it is like to be someone else.

With memoirs, you can learn about the helplessness and despair that can be found inside addiction, the longing for parity and justice often found in experiences of Black Americans, the hopeless struggle of the rural American poor, the yearning for a spiritual connection to the land and ancestors of many Native Americans. You can experience the tension in families that seek to American-ize while still maintaining their cultures. You can know what it means to hate welfare and be dependent on it and the awful reality of Section 8 housing. All of these can be found in real memoirs.

Here’s another truth you’ve probably heard before: knowledge is power. But how can you turn that into quick weapons? When you meet people who don’t get you (or someone else) or are clearly missing some relevant knowledge, LEARN WHERE YOU CAN SEND THEM to get the understanding they need.

Look back over those crappy, negative quotes. Can anyone guess what color people Donald Trump talks to? Some people really do think he’s a smart businessman, and he may have had his moments. But he’s not Hispanic smart. He has no idea about the experience of Mexican people, or Hispanics, or immigrants in America. What about that guy from San Diego that thinks Muslims are subhuman? Put aside whatever you may feel and wonder about the fear that drives his language. Do you think he would have written that if he had ever read about the experience of a real Muslim?

So do some homework. Get some real weapons (I’m talking understanding here, not semi-automatics). Go find some good memoirs (including books, blogs, TV shows, and movies) and learn to understand other people.

 

MEMOIR CRAP, WHERE TO START:

Here’s a list of 17 Memoirs Everyone Should Read. This is great because it has Maya Angelou, one of humanity’s best creations ever, and because of Kristen Iversen (a former professor of mine who taught me a lot about running a magazine).

Here’s another page with 10 memoirs that read like a fiction (like a narrative story, I think). Most of these I haven’t read yet, but I loved Rebecca Skloot’s Henrietta Lacks. I will read anything Skloot writes. She is just quirky interesting.

Another link lists Eight Memoirs that Matter. The first one sounds intriguing to me because I have never heard of this story.

Don’t forget about the power of an effective Memoir-Blog. Here’s one blogger’s Blog list, AKA Blogroll.

Or check out the amazing Texan Blogess who writes about life and mental illness with humor, and check out the list of her favorite blogs over to the right. They are worth wasting exploration time.

Lab Girl’s Lonely but Moving Tale

Hope Jahren is a woman who grew up in love with science and lost in the natural world. This is, in large part, because of her father who was a science teacher with a lab that doubled as Jahren’s childhood playground and because of her Scandinavian family’s predisposition to not talk to each other much.

Jahren’s wonderful and funny recent memoir, Lab Girl, is about her development as a scientist and academic and the struggles she endured in a somewhat male-dominated field. Even more importantly, she discusses the world of scientific academia and how starved it is for funding and good research. Most importantly, though, it’s a book about her passion for the quirks of the natural world, especially plants like trees, ivy and fungi, and the seeds from which they come.

This book is immensely readable, and is a must read for anyone interested in how trees think or what it is like to be a woman fascinated with science.

I found the book because of this fabulous list from amazing writer V.E. Schwab of her favorite reads from 2016. I’m slowly moving down the list and loving everything so far.

If you come across any great reading lists, add them to the comments or email. Happy reading and exploring.

 

Here’s one tiny but excellent excerpt (taken from NPR) of Lab Girl:

Chapter 3

A seed knows how to wait. Most seeds wait for at least a year before starting to grow; a cherry seed can wait for a hundred years with no problem. What exactly each seed is waiting for is known only to that seed. Some unique trigger-combination of temperature-moisture-light and many other things is required to convince a seed to jump off the deep end and take its chance—to take its one and only chance to grow.

A seed is alive while it waits. Every acorn on the ground is just as alive as the three-hundred-year-old oak tree that towers over it. Neither the seed nor the old oak is growing; they are both just waiting. Their waiting differs, however, in that the seed is waiting to flourish while the tree is only waiting to die. When you go into a forest you probably tend to look up at the plants that have grown so much taller than you ever could. You probably don’t look down, where just beneath your single footprint sit hundreds of seeds, each one alive and waiting. They hope against hope for an opportunity that will probably never come. More than half of these seeds will die before they feel the trigger that they are waiting for, and during awful years every single one of them will die. All this death hardly matters, because the single birch tree towering over you produces at least a quarter of a million new seeds every single year. When you are in the forest, for every tree that you see, there are at least a hundred more trees waiting in the soil, alive and fervently wishing to be.

A coconut is a seed that’s as big as your head. It can float from the coast of Africa across the entire Atlantic Ocean and then take root and grow on a Caribbean island. In contrast, orchid seeds are tiny: one million of them put together add up to the weight of a single paper clip. Big or small, most of every seed is actually just food to sustain a waiting embryo. The embryo is a collection of only a few hundred cells, but it is a working blueprint for a real plant with root and shoot already formed.

When the embryo within a seed starts to grow, it basically just stretches out of its doubled-over waiting posture, elongating into official ownership of the form that it assumed years ago. The hard coat that surrounds a peach pit, a sesame or mustard seed, or a walnut’s shell mostly exists to prevent this expansion. In the laboratory, we simply scratch the hard coat and add a little water and it’s enough to make almost any seed grow. I must have cracked thousands of seeds over the years, and yet the next day’s green never fails to amaze me. Something so hard can be so easy if you just have a little help. In the right place, under the right conditions, you can finally stretch out into what you’re supposed to be.

After scientists broke open the coat of a lotus seed (Nelumbo nucifera) and coddled the embryo into growth, they kept the empty husk. When they radiocarbon-dated this discarded outer shell, they discovered that their seedling had been waiting for them within a peat bog in China for no less than two thousand years. This tiny seed had stubbornly kept up the hope of its own future while entire human civilizations rose and fell. And then one day this little plant’s yearning finally burst forth within a laboratory. I wonder where it is right now.

Each beginning is the end of a waiting. We are each given exactly one chance to be. Each of us is both impossible and inevitable. Every replete tree was first a seed that waited.